Lift Studio: Designing Incrementality Tests
The full arc: hypothesis, unit of randomisation, power, contamination, and the finance memo. Open to analysts and media leads who already ship weekly reports.
Programmes
Study the test, not the dashboard.
Each programme is taught from Worminster with live-shaped briefs. Fees on this page are informational; there is no checkout on this site.
Holdout Architecture for Paid Media
Build an audience split that still exists in week six. We spend most of the hours on leakage, frequency caps, and retailer media networks.
Geo-experiments for National Brands
Matched markets for GB and Ireland, with weather, events, and distribution shocks treated as first-class confounders rather than footnotes.
Reading Lift in Product Analytics
Feature flags are not automatically experiments. This course covers exposure, interference between users, and when a product holdout is unethical to keep running.